A Shop Introduction That Sounds Like You

When a buyer lands on your shop for the first time, they do not know you. Before they look at a single listing, many of them read your introduction to decide whether you seem real, friendly and reliable. A few good lines can do a lot of work.

Write the way you talk

The best introductions sound like a person, not a brochure. Imagine a buyer has just asked you, in a message, what your shop is about. Write down what you would say back. Keep it short, warm and in your own words.

Answer the questions buyers always ask

Most buyers want to know the same few things. What do you sell? Do you post abroad? How quickly do you dispatch? Can they ask for something special? Put the answers in plain sentences so nobody has to message you to find out.

Give a little of yourself

You do not need to share anything private. A line about what you enjoy, what you are known for or why you started is enough to make the shop feel personal. Buyers often come back to sellers they feel they know a little.

Keep it current

An introduction that mentions last summer or a sale that ended months ago makes a shop look abandoned. Read it again every few months and change anything that is no longer true.

Check it on a phone

Most buyers will read it on a small screen. If it fills the whole screen, cut it down. Two or three short paragraphs are plenty.