Answering the Same Buyer Question for the Tenth Time

Every seller has a question they answer again and again. How long was it worn? Do you post abroad? Can I choose the colour? Each one is quick, but together they eat a surprising amount of your week.

Notice the pattern

For one week, jot down every question a buyer asks before they order. By the end you will see that most of them fall into four or five groups. Those groups are the gaps in your listings.

Answer it where buyers look

Put the answer in the listing description, close to the top, in plain words. If the same answer applies to everything you sell, add it to your shop introduction as well. A buyer who finds the answer straight away is more likely to order there and then.

Keep a ready reply

Some people will still ask, because not everyone reads. Keep a short, friendly answer saved so you can reply in seconds. Make it warm rather than robotic, and point gently to where the detail lives.

Treat new questions as useful

When a question comes up that you have never heard before, it may be a sign of something buyers want. Note it down. Over time these questions show you what to list next and what to explain better.

Review it each season

Postage times, prices and what you offer all change. Every few months, read your listings as if you were a buyer and update anything that no longer matches.