Putting Together a Bundle

A bundle is two or more things sold together at one price. Done well, it gives the buyer something that feels special and gives you a larger order for roughly the same effort as a single sale. Done badly, it looks like a way to clear old stock. The difference is mostly in how you choose and present it.

Pair things that belong together

The best bundles tell a small story: a matching set, an outfit with pictures of it being worn, an item with a short custom video. Buyers should be able to see at a glance why these things go together.

Price it as a reward, not a discount

Add up the separate prices and take a little off, enough that the bundle is clearly the better deal. Avoid cutting so deep that it undervalues your work. A modest saving is enough to make buyers feel looked after.

Keep the choice simple

Two or three bundles are plenty. Too many options slow buyers down and make each one feel less special. Give each a clear name so it is easy to ask for.

Show everything in the photos

Use one picture that shows the whole bundle together, then separate pictures of each part. Buyers want to see exactly what they are getting before they pay.

Watch what sells

After a few weeks, look at which bundles buyers chose and which they ignored. Keep the winners, retire the rest and try a new pairing in their place. Over time you will find the combinations your buyers come back for.