Remembering What Your Regulars Like

Your regular buyers are the steadiest part of your income. One of the easiest ways to keep them is to remember what they like, and to show that you remember.

Keep a simple note for each regular

You do not need anything clever. A short note per buyer is enough: the items they usually order, sizes or styles they prefer, how they like to be spoken to, and anything they have told you they do not want. Add a line after each order.

What is worth writing down

• Favourite items, colours or materials
• Their usual postage choice
• Requests they have made before
• Dates that matter to them, if they have shared them
• Anything they asked you never to do again

Use it lightly

Remembering is lovely. Making a show of it can feel odd. A line such as "I kept this one back because I know you like black lace" is plenty. Let the note guide you rather than reading it back to them.

Tell them first when something new suits them

When you list something that matches a regular's taste, a short personal message before it goes public is a real treat for them. Keep it occasional, so it stays special and never feels like a sales list.

Keep the notes private

Store your notes somewhere only you can see, and keep them to what you need for selling. Delete them for anyone who stops buying or asks you to forget them. Being trusted with these details is part of why regulars stay.