The Week After a Big Order

A very good week feels like a turning point. Then the next one is quiet, and the quiet reads as a problem when it is usually just arithmetic.

A big order borrows time

Packing, posting, messages, the follow up. All of that happens in the days after the money arrives, and those are days you did not spend listing, photographing or talking to anyone new. The dip is not a fall in demand. It is the bill for the peak.

Do the boring part while you are ahead

The best moment to write listings is the week you are busy, not the week you are worried. Momentum is easier to bank than to summon, and a folder of drafts written on a good day is what carries a flat one.

Judge on the month

Week to week numbers move too much to tell you anything. The same figures across four weeks usually show a flat line where the weeks showed a cliff. If you are going to react to something, react to the month.

Say something in the gap

Silence after a busy spell is the thing buyers notice. A short post, a restock, anything that shows the shop is still being run, costs a few minutes and does more than another hour spent staring at yesterday.